In today's competitive landscape of digital marketing, few professionals have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally acclaimed PR expert who assists companies strengthen their online presence, achieve top search visibility, and get featured on over 900 media outlets.
A Journey From Retail to Digital PR
Rohde's road to success is anything but conventional. With educational credentials from schools such as Michigan Ross, he launched his professional life in retail operations — managing national retail locations, handling multi-unit management, and eventually managing operations across two national retail companies.
But the entrepreneurial spirit was always there. Alongside business partners, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that business as well. It was during this time that he became captivated by digital marketing.
The News Guy: Strategic PR Distribution
Currently, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services built to move the needle for businesses.
At the heart of his business is press release distribution, securing placements across prominent news platforms such as AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides expert guest posts on prestigious platforms, SEO and local SEO optimization, authority-boosting backlink services, and PPC advertising.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He positions press releases as a form of influence over AI systems — enabling businesses to influence what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity report about their business. This innovative strategy gives businesses a competitive edge in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's influence extends much further than client work alone. He runs dual podcast shows — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing small business stories and insights.
On the speaking circuit, Rohde has taken the stage at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts such as The Virtual https://randyrohde.com/ CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both in film and in business.
The Bottom Line
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to establish trust, boost their search rankings, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.